Pay Per Click (PPC) Book
***UPDATE – I decided not to publish a book for a number of reasons. Mostly due to the fluid nature of the PPC toolsets online – keeping a book current would be too time consuming and detract from my overall focus on running my search marketing agency.
Alas, you can find my name on page 19 in David Szetela’s new book:
and Brad Geddes is another great resource:
Of course, you do need to master the materials directly from Adwords. Even experienced PPC advertisers can learn something new from the comprehensive materials on the Google Adwords learning center. What you want to keep in mind as you study their advice is that GOOGLE IS THE AD NETWORK. It’s a bit like learning how to buy realestate from your own real estate agent. They’re going to have their best interest in mind.