Lies, Damn Lies, and Newspapers

November 26, 2008

Title of an article in the PRINT VERSION business section of the Star Tribune this morning: INTERNET AD REVENUE PROJECTED TO DROP “eMarketer estimates US advertisers will spend $25.7 billion on the Internet next year – about $2.7 billion, or 10 percent, less than a forecast from just 3 months ago.” Here is the online [...]

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Hear me now, believe me later

November 25, 2008

A tip for you advertisers out there. When your PPC Analyst: Gently suggests you current landing page is holding you back… Offers to build you a better landing page… Says they have a good hunch it will work out better for you… LISTEN TO THEM You’ll thank me later…

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Busy?

November 20, 2008

Multi-tasking and wide skill sets are at a premium in this crazy industry. For example, here’s what I’ve had my hands on in the past day. IN THE PAST 24 HOURS: adwords YSM MSN Adcenter facebook twitter basecamp xcart google analytics freshbooks wordpress magneto elance odesk guru.com excel word outlook iphone iphone apps adwords editor [...]

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Last week – Crush it.

November 17, 2008

Just a friendly reminder. If you’re managing a PPC campaign that is budget driven – this is basically the last week of November for all intents and purposes. Better press to be ahead of schedule going into next week! Good luck!

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The New New Shopper

November 14, 2008

SO retailers are desperate and sales are down and no one is buying flat screens at Best Buy. Gloom and doom persists. How can you find those new shoppers no one else is targeting? Google has an idea for you… In the realm of ‘fundamental’, but important, Amanda Kelly over at the Adwords blog reminds [...]

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Quality Score tweaks

October 31, 2008

Yesterday the Adwords blog detailed some improvements being made to the quality score algorithm. I found them to be very interesting. 1. More precise Quality Score calculation The most telling comment: Clickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. I [...]

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All I really want for Christmas is a separate Search Partner Campaign.

October 20, 2008

Google Adwords continues to slowly move the transparency meter when they don’t really have to (commendable because they have no competition). Last Thursday it was announced that Adwords will now show search partner data separately from google search. Now, we show one set of statistics for Google and another set aggregating search partner performance. Search [...]

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Banking with 23 year olds

October 10, 2008

The Panic of 08 continues and I’m feeling almost vindicated that I slacked for so long with my 401k and retirement fund buildup. That money was much better spent during my 20′s on….well…um…I had a lot of fun.. Now I get to buy stocks at a 40% discount! Who needs compound interest anyway! If you [...]

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I’ve Got Your Bailout, Right Here

October 9, 2008

Oh how I long for the days of artificial credit driven growth and monthly incremental gains in ecommerce revenue. Here’s a little slice of ecommerce-land today, a micro example of a macro trend…. Google trends is kind enough to point out exactly when the word BAILOUT entered the national vernacular…. In this case I don’t [...]

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New Adwords Editor

October 8, 2008

The tool du jour for most of us on a daily basis is the Adwords Editor, which launched a new version – 6.5 Per Google: To keep you up to date, we’ve compiled a sneak peek into some of the new features you can expect with version 6.5: * Horizontal scrolling in the data view [...]

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