Comments for the PPC Book

Comment on WWJBD with PPC? Season 2 by walt

walt — Tue, 12 May 2009 16:32:06 +0000

Jack would probably be paying his legal bills with PPC, lol

Comment on Search Marketing Bailout by AdWordsPro Sarah

AdWordsPro Sarah — Thu, 19 Feb 2009 22:02:13 +0000

Very funny. Everyone in my office had a good laugh!

Comment on Search Marketing Bailout by Chris Dohman

Chris Dohman — Thu, 19 Feb 2009 20:11:41 +0000

nice…thanks for the chuckle

Comment on PPC – Still Misunderstood. by Matt L

Matt L — Tue, 30 Dec 2008 03:48:29 +0000

Conversion rate chats got you down? I’m still waging war against why their hitcounter was so much higher than that shiny new GA script. Ugh…

Comment on PPC – Still Misunderstood. by erica

erica — Wed, 24 Dec 2008 21:27:33 +0000

The only thing my yellow pages is good for is starting my fireplace.

Comment on Die Experimenting? by Greg Moore

Greg Moore — Fri, 05 Dec 2008 21:52:15 +0000

This is a great article. There’s too much general info and not enough articles that get down to brass tacks, offering the practical info you need to know if you are going to do some A/B testing.

Comment on Barack’in the Blog by Lee

Lee — Thu, 04 Dec 2008 19:45:12 +0000

Hi Jeff,

Always look forward to reading your blog, hoping to pick up the odd nugget or two!

Anyhow, got a couple of questions if you don’t mind: How is the “quality score” calculated if you have 4 different ads running? If you want to stop a poor ctr ad, do you recommend pause it or delete it?

If the ad is paused, is its ctr still taken into account for “quality score” purposes or only for the active ads? What about if the ad is deleted?

Cheers.

Comment on Quality Score tweaks by Jeff Hudson

Jeff Hudson — Mon, 24 Nov 2008 14:07:59 +0000

@Google Search Sucks – Was there something here you particularly disagree with, or are you just whining about Google in general?

Comment on Quality Score tweaks by Google Search Sucks

Google Search Sucks — Mon, 24 Nov 2008 08:52:18 +0000

I don’t know how much you can really believe anything the Google claims, they are still a black box.

A good way to think about them that has served me well is as follows,

“Google tries to maximize their revenue, everything else is smoke and mirrors.”

Comment on The New New Shopper by Dan

Dan — Tue, 18 Nov 2008 02:25:13 +0000

I’ve tried performancing analytics and also hittail analytics, these both give search queries and other fun data as well.