Yahoo Search Marketing
Oct
Panama in the House
An early Christmas present was waiting for me today when I arrived at my computer. Our Yahoo Panama upgrade had been activated on one of our MCC accounts. I don’t know why I was so excited given all the frustrations with Yahoo over the last few years. I guess I just really hope that this [...]
Oct
Shoemoney talks PPC
G-Man at SEOMoz posted an interesting interview with Shoemoney yesterday. The most interesting part of the interview to me was the very frank and accurate assessment of what it takes to succeed with a campaign in Yahoo (currently): Yahoo – I think Yahoo search marketing is crappy. It’s really the red headed stepchild of all [...]
Oct
What’s up with Panama? Eddie Van Halen would be pissed.
Yes, at one time I had a soccer mullet. And yes, I thought Van Halen was the greatest band ever. OK? We’ve got that out of the way. That’s what upsets me about this whole Yahoo Panama debacle. Yahoo is forever going to tarnish the name Panama. To me, it’s one of the seminal videos [...]
Oct
Yahoo Search Marketing – Details on the update…
This was actually announced some time ago in a meeting with agencies, however, you might not have seen them. This is an excerpt from the Yahoo newsletter detailing the new account structures, a la Adwords. So, if you’re frustrated with the current Yahoo interface, just sit tight, a new and improved version is on the [...]
Jul
Yahoo Search Marketing Upgrade – Sneak Preview
Yesterday I had the good fortune to be in on a call in which the Yahoo Search Marketing team walked us through the upcoming and badly needed Yahoo Search upgrades that are coming down the pipe. eWhisper covered this in the paid WMW forum, probably more thoroughly than I, but I’ll give you a few [...]