Yahoo Search Marketing
Feb
Yahoo Excluded Keywords
Yahoo announced Friday that they upped the limit from 50 to 250 for excluded, aka, negative keywords: Excluded keyword limits have increased from 50 to 250 to help relevance • Go to your Ad Group Settings page. • Click on “Tactic Settings.” • On the “Tactic Settings” page the “Excluded Words” feature is displayed. • [...]
Feb
Suicide by SLURP
Yahoo Indexes Adwords Tracking URLs One of our SEO’s here pointed out this odd SERP from Yahoo this afternoon. Take a look at results 1 & 3: If you look at the tracking variables, these are clearly Adwords ads that have been indexed by Yahoo. Not only are they indexed, but they rank as #1 [...]
Feb
Who Moved My Panama Cheese?
Some of you are still sorting through the carnage that is your recently converted Panama account trying to figure out where everything went. Hopefully I can save someone the 15 minutes I just wasted hunting around the new interface. How to Delete a Campaign: Yahoo Panama has a 20 campaign limit per account, unless you [...]
Feb
Panama Glitch
I’m a couple days late on this news, but wanted to post it anyway. SEMPunch gave me a heads up to this post with a nice email, and it’s definitely relevant to my readers….in short: SEMPunch used the Panama bulk upload function and then watched as the account was disabled and is unable to be [...]
Feb
YHOO – Buy or Sell?
A friend of mine is a stock analyst out in California. When it comes to money, he’s probably the smartest person I’ve ever met. He almost never loses, at anything. I’ve actually been in Vegas with him when the pit bosses told him to take his money and go home. He was killing them. This [...]
Feb
Yahoo Inventory Tool – I’ll Be Back
Yahoo apparently read my suggestions yesterday and quickly came up with revised strategy for their keyword tool We do have plans to offer a new public keyword research tool, which would be hosted through Yahoo! and available to our API partners. We plan on making this new tool available later this year. So, again, Yahoo [...]
Jan
Inventory.Overture.com – Hasta la Bye Bye
Overture Inventory Tool Going Away – I just got off the phone with my Yahoo rep, and while he was handling something else for me, I asked him outright if the Inventory Tool was going away permanently. His response was that if the external tool doesn’t go away completely, it would probably be changed to [...]
Jan
Yahoo Panama – GEO targeting quirks
This blog is new to me, but I’m a big fan of ‘minnesoda’, so I’m glad that Marty from Minnesota took a hard look at Yahoo Panama and called out their geo-targeting quirks. According to Yahoo “Duluth Hotel” can show up anywhere in the country when someone searches for it regardless of any campaign geo-targeting. [...]
Nov
Yahoo copies Adwords – The beginning
This is being covered to death already, so I will make it short and sweet. Yahoo just woke up, read the news about Google’s $500 share price, and realized that the key to search engine profitability is: NON – TRANSPARENCY Uh, really? Here’s the lowdown on the email everyone got this morning: Before = Transparency: [...]
Nov
Does Panama Rock? – Part 1
First things first: The image verification is gone. Please excuse me while I get up and do a little Ocho Cinco merengue around my cube. I’m just starting to get into the account and play around with the interface. It doesn’t look like Adwords and it doesn’t look like Adcenter. It has it’s own look [...]