SES Chicago 2006
Dec
SES – session wrapup
I was traveling last week so I missed most of the show. One of the sessions in particular that I would have liked to seen was the Search Ad Buyers Forum. Stacy Williams has a great recap on SERoundtable posted yesterday. She says: We’re bidding on “second hand as/400″ for a client who sells used [...]
Dec
Ad Testing- Research and Findings – SES Chicago 2006
Anton Konikoff starts the session off with a couple jokes about being Russian and how no one will eat sushi with him anymore. I estimate from the crowd response that about 5% of the people understood the reference. I thought is was funny. Mendez then comes back on (the guy with the charts) and shows [...]
Dec
Ads In A Quality Score World – SES Chicago 2006
This is the first session I went to yesterday. It was a packed house as this is obviously a hot button issue with online marketers. Overall impression: I was impressed with the people on the panel, they were articulate and presented well enough, but the information in the presentations wasn’t nearly granular enough. No one [...]