PPC Industry News
Aug
Quality Score – Bid your way to the top?
Okay, so it took a few re-reads before I got a handle on the new Adwords quality score update. Basically, what you need to understand: The key change to the formula will be how we consider price. Instead of factoring quality score and actual CPC, they are going to factor quality score and maximum CPC. [...]
Nov
Adwords Spin
Yesterday the Google Adwords team posted a mea culpa to advertisers regarding the latest quality score adjustment. You say, “Jeff I don’t have time to read that stuff, tell me what they said”. And I say, Grasshopper, the whole thing boils down to one sentance: “the Quality Score doesn’t incorporate any conversion information” Hmmmm……. I’m [...]
Oct
Panama in the House
An early Christmas present was waiting for me today when I arrived at my computer. Our Yahoo Panama upgrade had been activated on one of our MCC accounts. I don’t know why I was so excited given all the frustrations with Yahoo over the last few years. I guess I just really hope that this [...]
Oct
Yahoo Search Marketing – Details on the update…
This was actually announced some time ago in a meeting with agencies, however, you might not have seen them. This is an excerpt from the Yahoo newsletter detailing the new account structures, a la Adwords. So, if you’re frustrated with the current Yahoo interface, just sit tight, a new and improved version is on the [...]