PPC Arbitrage

25
Oct

Shoemoney talks PPC

G-Man at SEOMoz posted an interesting interview with Shoemoney yesterday. The most interesting part of the interview to me was the very frank and accurate assessment of what it takes to succeed with a campaign in Yahoo (currently): Yahoo – I think Yahoo search marketing is crappy. It’s really the red headed stepchild of all [...]

21
Aug

PPC Arbitrage Conversion Tracking on Commission Junction-

Technically this is a post about affiliate-based arbitrage, not pure arbitrage. In my opinion, here is the difference: Pure arbitrage (using ppc): The technique in which a publisher buys mass amounts of traffic from various PPC platforms. The traffic is directed to a site that then serves the user a page that contains outbound links [...]