Pay Per Click Campaign Management
Oct
Don’t be a Dictator
Partially fictional conversation between a client and a PPC Guy: Client: We need to sell more *small goats* PPC Guy: Sure, I understand. Client: We sell a ton of them in our stores. It’s one of the most popular brands. PPC Guy. Yes, I see. Client: So how much should I spend on this? I [...]
Sep
Query and Message Reinforcement
Here’s a great example of how you can learn from the 800 lb gorillas in your industry. When I’m pointing out examples of best practices within our industry to client, I always encourage them to learn from those who are spending the most money, companies like Best Buy, Amazon, Orbitz, etc. Sure, they do things [...]
Jul
Adwords Site Exclusion
I’m going to do everyone a favor and give you a head start on the Adwords Site Exclusion feature – as you may have noticed I’m quite obsessed with the new content network reporting that Adwords is offering. If you spend a lot of money in this platform and you’re not running these reports – [...]
Mar
Brand Searches – Worth the money?
I don’t know why this topic gets me so fired up, but it does. This morning I was reading a new article over at SEL that argued against focusing on PPC ads for brand searches, by a PPC analyst of all people. The general position of the author was that brand searches don’t drive incremental [...]
Mar
Keep an eye on your clients
While not the ideal situation, many PPC analysts have been in the position where they have to take over a PPC campaign that was originally opened by the client themselves. What often happens is the client started with Adwords as a way to gain new customers, being the entreprenuers they are, they take it on [...]
Feb
Adwords Editor making life better
As someone who makes a living by trading time for money (to the horror of self helpers everywhere), anything that saves me time in my work is very high on my list. It not only saves my clients money, it also increases my time available to work on other projects. My inner Dicky Fox says, [...]
Nov
Quality Score Deconstructed
OK, my mind is on turkey now almost 100% of the time, but…. 2 important pieces of information I wanted to make light of. 1. Bad Brad Geddes posted his pubcon presentation on the Quality Score. You should read it. Highlight: At the bottom of slide 4, “There are over 100 factors that can affect [...]
Nov
Adwords Quality Score Update
In another move to shake the pesky affiliates from their saddle, the Adwords team announced this week that they will require you to take a lie detector test as part of the account sign up process. Wait, that’s the news form 2009. In the present day, Adwords did announce some changes coming soon regarding their [...]
Nov
Does Panama Rock? – Part 1
First things first: The image verification is gone. Please excuse me while I get up and do a little Ocho Cinco merengue around my cube. I’m just starting to get into the account and play around with the interface. It doesn’t look like Adwords and it doesn’t look like Adcenter. It has it’s own look [...]
Oct
Shoemoney talks PPC
G-Man at SEOMoz posted an interesting interview with Shoemoney yesterday. The most interesting part of the interview to me was the very frank and accurate assessment of what it takes to succeed with a campaign in Yahoo (currently): Yahoo – I think Yahoo search marketing is crappy. It’s really the red headed stepchild of all [...]