the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

The Pay Per Click book is close to launching. It’s been a great learning experience. One of the primary questions to ask when producing a book is ‘who is your audience’? My intended audience for this book is professional paid search marketers. The last thing I want to publish is a get rich quick scheme aimed at desperate beginners. That market is handily served already. There will be no promises of ‘instant riches’, 2 hour work weeks, cash from google, ’secrets’, instant profits, guerrilla tactics, or jerks.

What I do want to produce is a solidly written, comprehensive, accurate book that covers the fundamentals of paid search. In short, I want it to be a ‘real’ book. We’re in the final stages now, and I expect to be live sometime in December. If you want to be notified when the book is launched please sign up here…

This is also the last chance to request specific content or subjects you would like covered in the book. Leave a comment or email me with any topics you absolutely want to see. I will be more than happy to oblige.