the PPC Book » Local Paid Search http://theppcbook.com PPC Blog | Querying for Dollars Fri, 07 Oct 2011 20:11:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Get your Local On http://theppcbook.com/2008/01/28/get-your-local-on/ http://theppcbook.com/2008/01/28/get-your-local-on/#comments Mon, 28 Jan 2008 14:00:38 +0000 Jeff Hudson http://theppcbook.com/2008/01/28/get-your-local-on/ I was down for the count last week and missed a lot of great activity on my normal blog ’rounds’. ApolloSEM is changing their format somewhat, Joe at PPCHero walks us through a purchase in a customer’s shoes (not enough advertisers do this), and Clixmarketing dissects the Adwords content network post. Good stuff.

As I was reading semfire’s post on local australia google serps, I did a search of my own and I was struck by the percentage of screen landscape on page one that is open to traditional seo. 2 listings, out of 22 total. That’s 9 percent according to my accountant. Since I spent some time with folks in the travel industry last week, I searched for ‘chicago hotel’.

localseo.JPG

10 of these listings are pure local results. Obviously, these results are more relevant for the user, so this is a trend that isn’t going anywhere.

Beyond that, what do you notice about the paid results?

I don’t see one of these advertisers using “chicago” targeting for their paid search ads. Not a 1. We all know what that can do for your CTR when you are up against national advertisers. Shame Shame Shame. That’s an opening for one of these folks. How to take advantage?

For the beginners

  • Create a new campaign
  • Edit settings

    • chicago.JPG

  • Pick your region

    • chicago2.JPG

  • C’est Voila (here’s a random example I found)

    • chicago3.JPG

    Go get ‘em!

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