the PPC Book » keyword-tools

Adcenter Excel Tool

Jeff Hudson — Thu, 31 Jan 2008 15:01:31 +0000

***Edited because one of my 2008 resolutions was to be nicer to Adcenter

For useful demos and instructions on how to use this new tool from Adcenter visit:

http://advertising.microsoft.com/advertising/addin-demos

disclaimer: To be fair, this does look promising, but I really don’t have an extra hour or 2 to play around with it…in my efforts so far, the server it pulls data from is really slow

Seobook has more information and links to feature reviews if you’re interested in learning more.

Yahoo Inventory Tool – I’ll Be Back

Jeff Hudson — Thu, 01 Feb 2007 14:55:54 +0000

Yahoo apparently read my suggestions yesterday and quickly came up with revised strategy for their keyword tool

We do have plans to offer a new public keyword research tool, which would be hosted through Yahoo! and available to our API partners. We plan on making this new tool available later this year.

So, again, Yahoo makes another poor strategic decision. If you were Yahoo, wouldn’t you wait until you had this new tool ready before you basically quit supporting the old tool? At that point you would make the requisite PR push, promoting your new, improved search platform and hey look at the new tools we’re building for you.

This whole Yahoo Google thing somehow reminds me of the ABA/NBA (if you are too young for that reference I’m sorry). The ABA was clearly superior in style (better uniforms, Moses Malone and Dr. J, afros, mutli-colored ball), but the NBA was smarter, and got the core business fundamentals right, and now no one knows about the ABA. That’s what we will have in 15 years. My kids will be asking me why I cry when I read a story about Yahoo. I’ll say, oh, if you could have only seen Yahoo play in their prime…

sniff sniff.

***UPDATE – The inventory tool is now back online, mysteriously

Dependency Based Word Similarity

Jeff Hudson — Wed, 29 Nov 2006 22:29:02 +0000

Here’s something funny I found today. What word do you think is most closely associated with the following word:

LIST

Thinking?

OK, take your time…

What’s your guess?

Was it:

Check “list” …..no
Short “list” …..no
Waiting “list” …..no

The winner?

As in, DISABLED LIST…how funny is that?

For those who don’t know what a DL list is.

Technically, DL could be referring to a number of other things, but my guess is all fantasy football fans out there are searching for roster info.

Here, see what else you can find:

Dependency Based Word Similarity