Feb
What would you do?
‘Imagine there’s no Adwords, it’s easy if you try’ – John Lennon The macroeconomic slump has finally broken through and touched the impenetrable wall of The Google. While I’m not a financial analyst, I know that share price often has little to do with anything other than the psychology of outsiders. Nor am I worried [...]
Oct
PPC Copywriting – Answer the question first
All queries are really nothing more than someone asking a question. At least, that’s how I approach pay per click advertising. What I find often is that advertisers are so concerned with giving consumers the hard sell on their business that they forget that they are there to help the consumer. At least, that’s what [...]
Oct
Google buys Youtube.com
Wow. I’m excited and speechless with disbelief at the same time. I think my old pal Don Ho said it best, so I’ll let you be the judge: (to the tune of, well…tiny bubbles:) Tiny bubbles (tiny bubbles) In the wine (in the wine) Make me happy (make me happy) Make me feel fine (make [...]
Aug
PPC Arbitrage Conversion Tracking on Commission Junction-
Technically this is a post about affiliate-based arbitrage, not pure arbitrage. In my opinion, here is the difference: Pure arbitrage (using ppc): The technique in which a publisher buys mass amounts of traffic from various PPC platforms. The traffic is directed to a site that then serves the user a page that contains outbound links [...]
Aug
Zidane Headbutt Knocks Out Conversions
One of my clients is an online soccer retailer. They have a fantastic campaign to begin with, but when you add in a once in 4 years event, as the World Cup is, you get absolute top end performance. The client actually had me cap the campaign in the middle of July because the 4 [...]
Jul
Adwords Quality Score – What’s the damage?
Well, until today, I had no clients under my management that were adversely effected by the quality score changes. My previous thought was that only arbitrage and straight affiliate sites were being targeted. That no longer appears to be the case. No, I’m not going to over dramatize this as most bloggers have in the [...]
Jul
Tracking Goals with Google Analytics
Much to my liking Google appears to have ‘opened up’ the Google Analytics registrations for Adwords users. Because I didn’t jump on the bandwagon early, I was shut out of the first wave of free accounts. Now I’ve been able to actually dive in and play around with this really nice analytics package. Say what [...]
Jun
Google to Offer Cost Per Action (CPA)
“AdSense made it profitable to create garbage, but at the end of the day it just leads to a web full of garbage. How does Google fix the problem they created?”