Google Analytics
Nov
Google Analytics vs. Adwords data
I get this question often so I’m writing an answer that I can just point people to. Here are some possible reasons that your Google Analytics and Google Adwords reporting clicks have a major discrepancy: Google Analytics reports visits, Google Adwords reports clicks: These are 2 very different metrics. For example, a user clicks your [...]
Jun
Start with PPC and Analytics, and be Patient
It seems like a simple concept, but you don’t see it discussed much on the SEO forums and blogs all that often. I venture to guess it’s because if people are given a choice – pay now or pay later, most people will choose the latter. Matt McGee at SEL wrote what seemed to be [...]
Jun
Google’s Ace in the Hole
Google’s new Placement Performance reports are being heralded as a big step towards transparency, and for the most part I agree. What I can’t understand is why they are hiding all the data from the Adsense for Domains program. If you run a placement performance test, you will see in the “URL” column as well [...]
May
Google Analytics Upgrade – Beta
Here’s a screenshot of the new google analytics look and feel. Right now you have a choice to either view in beta, or view the original: No detailed analysis of this change just yet. I’m just playing around with it now. First impressions: The user interface looks as though it’s designed for someone reading from [...]
Jul
Tracking Goals with Google Analytics
Much to my liking Google appears to have ‘opened up’ the Google Analytics registrations for Adwords users. Because I didn’t jump on the bandwagon early, I was shut out of the first wave of free accounts. Now I’ve been able to actually dive in and play around with this really nice analytics package. Say what [...]