Cyber Monday - When ecommerce attacks back
Filed Under (AdWords, Cyber Monday) by Jeff Hudson on 28-11-2007
Credit woes?
High gas prices?
Market off 10% since it’s last high?
Housing crisis?
Fuggedaboutit.
We are in the golden age right now folks. Maybe in the 4th quarter, but still in the golden age nonetheless. It won’t always be this way, so enjoy it now while it lasts.
By golden age I mean the growth curve is still relatively strong. It will flatten out at some point. Exactly when depends on who you ask.
Trends that will always continue, however, are those centered around holiday shopping, whether online or off. Performance will spike this time of year whether you are selling hot dogs, furnaces, Elmo dolls, or snow blowers.
On a micro level, I’m seeing some unbelievable performance in my campaigns this week. Here are some examples:
Sports Retailer - 2.5 yrs managing
Historical Average:
Conversion rate: 1.86%
Cost per sale: $22.84
This week:
Conversion rate: 3.42% (all time high)
Cost per sale: $12.42 (all time low)
Those numbers make me warm and fuzzy.
What surprises me, however, is an upward trend in my non-ecommerce campaigns. For example, a lead generation campaign for financial services is performing at alltime highs as well.
Historical Average:
Conversion rate: 3.95%
Cost per lead: $25.98
This week:
Conversion rate: 5.77% (all time high)
Cost per sale: $15.61 (all time low)
I really haven’t been able to come up with a reason. The service is completely unrelated to the holidays or shopping. Anyone care to guess? Seeing anything similar?
