copywriting
11
Sep
Sep
Query and Message Reinforcement
Here’s a great example of how you can learn from the 800 lb gorillas in your industry. When I’m pointing out examples of best practices within our industry to client, I always encourage them to learn from those who are spending the most money, companies like Best Buy, Amazon, Orbitz, etc. Sure, they do things [...]
17
Oct
Oct
PPC Copywriting – Answer the question first
All queries are really nothing more than someone asking a question. At least, that’s how I approach pay per click advertising. What I find often is that advertisers are so concerned with giving consumers the hard sell on their business that they forget that they are there to help the consumer. At least, that’s what [...]