B2B PPC

PPC for B2B Advertisers – Keep the Faith (in tracking)

My most challenging client: For about 2.5 years I’ve worked with a B2B client in the technology market. Their product, for a non-network admin type like myself, was really abstract and difficult to comprehend. I understand what it is now, obviously, but during the first kick-off call I remember my eyes glazing over as they [...]