AdWords
Dec
Ads In A Quality Score World – SES Chicago 2006
This is the first session I went to yesterday. It was a packed house as this is obviously a hot button issue with online marketers. Overall impression: I was impressed with the people on the panel, they were articulate and presented well enough, but the information in the presentations wasn’t nearly granular enough. No one [...]
Nov
Quality Score Deconstructed
OK, my mind is on turkey now almost 100% of the time, but…. 2 important pieces of information I wanted to make light of. 1. Bad Brad Geddes posted his pubcon presentation on the Quality Score. You should read it. Highlight: At the bottom of slide 4, “There are over 100 factors that can affect [...]
Nov
Adwords Spin
Yesterday the Google Adwords team posted a mea culpa to advertisers regarding the latest quality score adjustment. You say, “Jeff I don’t have time to read that stuff, tell me what they said”. And I say, Grasshopper, the whole thing boils down to one sentance: “the Quality Score doesn’t incorporate any conversion information” Hmmmm……. I’m [...]
Nov
Adwords Quality Score Update
In another move to shake the pesky affiliates from their saddle, the Adwords team announced this week that they will require you to take a lie detector test as part of the account sign up process. Wait, that’s the news form 2009. In the present day, Adwords did announce some changes coming soon regarding their [...]
Oct
Shoemoney talks PPC
G-Man at SEOMoz posted an interesting interview with Shoemoney yesterday. The most interesting part of the interview to me was the very frank and accurate assessment of what it takes to succeed with a campaign in Yahoo (currently): Yahoo – I think Yahoo search marketing is crappy. It’s really the red headed stepchild of all [...]
Oct
Funny Adwords Ad
I’m sure there will be more of these to come: Ppc We manage them so you don’t have to Save time, money. Free Trial! www.adisem.com The problem is that within this particular adsense layout, the description portion of the adcopy is compressed horizontally into 3 lines. This causes the lines to break where you don’t [...]
Oct
PPC Copywriting – Answer the question first
All queries are really nothing more than someone asking a question. At least, that’s how I approach pay per click advertising. What I find often is that advertisers are so concerned with giving consumers the hard sell on their business that they forget that they are there to help the consumer. At least, that’s what [...]
Sep
Phrase of the Day – KwPI – Keyword Performance Indicator
What in the world is KwPI¢? I was reading a post by the world’s best recruiter about a candidate’s KPI, or Key Performance Indicator. Being that I’m a lowly google adwords certified professional and live in a PPC vacuum, I’d never really heard or paid much attention to this terminology. I immediately assumed it was [...]
Sep
I can’t see my ads! Help!
Yes, if you currently manage PPC campaigns for any number of clients this question is no doubt the bane of your existence on a daily basis. Normally, the conversation goes like this: “Jeff I can’t see my ads, what in the world is going on here?” “Dear Client, your daily budget is 45 cents and [...]
Aug
Salesforce: Would you like Adwords with that?
Salesforce is now becoming an agency of sorts for Adwords. This is interesting to me because a client, once upon a time, was integrating their tracking with Salesforce. As I’m always pushing my clients to implement end to end tracking solutions, which are defined differently by every business, I’ve come across Salesforce/PPC tracking a few [...]