AdWords
Jun
Start with PPC and Analytics, and be Patient
It seems like a simple concept, but you don’t see it discussed much on the SEO forums and blogs all that often. I venture to guess it’s because if people are given a choice – pay now or pay later, most people will choose the latter. Matt McGee at SEL wrote what seemed to be [...]
Apr
Too Lazy to Manage Bids?
Let Adwords handle it for you I saw this in one of my accounts this morning: New! Pick your ideal price with preferred cost bidding. Preferred cost bidding is a new AdWords bidding option that lets you specify an average amount you want to pay, rather than the maximum amount you’re willing to pay per [...]
Mar
Brand Searches – Worth the money?
I don’t know why this topic gets me so fired up, but it does. This morning I was reading a new article over at SEL that argued against focusing on PPC ads for brand searches, by a PPC analyst of all people. The general position of the author was that brand searches don’t drive incremental [...]
Mar
Keep an eye on your clients
While not the ideal situation, many PPC analysts have been in the position where they have to take over a PPC campaign that was originally opened by the client themselves. What often happens is the client started with Adwords as a way to gain new customers, being the entreprenuers they are, they take it on [...]
Feb
Adwords Editor making life better
As someone who makes a living by trading time for money (to the horror of self helpers everywhere), anything that saves me time in my work is very high on my list. It not only saves my clients money, it also increases my time available to work on other projects. My inner Dicky Fox says, [...]
Feb
The Manning Update
The Adwords Quality Score update is propogating over the next couple days, as per the Adwords blog we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days…. As a result, you may see the minimum bid for [...]
Feb
Suicide by SLURP
Yahoo Indexes Adwords Tracking URLs One of our SEO’s here pointed out this odd SERP from Yahoo this afternoon. Take a look at results 1 & 3: If you look at the tracking variables, these are clearly Adwords ads that have been indexed by Yahoo. Not only are they indexed, but they rank as #1 [...]
Dec
Adwords Speaks
In response to the quality score ambiguity and the ensuing uproar, Google Adwords tries really really hard to explain their ‘system’. The main elements: The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors. Within the Quality and Performance Factors section, you’ll find [...]
Dec
Bulk Download? No Mas…
Saw this in my MCC today: Your ‘Download bulk sheet’ link will be disabled soon. Use AdWords Editor instead! The Download bulk sheet (.csv) feature will be removed from all AdWords accounts on January 23, 2007. If you haven’t already done so, download AdWords Editor to continue making large-scale changes to your campaigns. Learn more [...]
Dec
SES – session wrapup
I was traveling last week so I missed most of the show. One of the sessions in particular that I would have liked to seen was the Search Ad Buyers Forum. Stacy Williams has a great recap on SERoundtable posted yesterday. She says: We’re bidding on “second hand as/400″ for a client who sells used [...]