AdWords
Jun
Page One is now Page Two
I’ve seen the future, and it doesn’t involve SEO. This is not news, but in the example below, the future is particularly clear to me… Paid ads aside, this SERP is more relevant for the user, so it’s hard to argue with Google’s methodology. Above the fold, the user sees: The official website Campus directory [...]
Jun
Google Adwords Seminar: theppcbook Discount
If you are an advertiser or a marketer who uses Google Adwords you would be well served to attend one of the Google Adwords Seminars led by Brad Geddes of BGTheory. I’ve always said – if you think you know a lot about Adwords, you haven’t met Brad. He’s kind of like the Hank Haney [...]
May
Automatic Matching
Google has been busy perfecting their automatic billing matching feature the past few months. While you’re away on Memorial Day travel this weekend, do you mind if we just slip into your account and make some minor adjustments? We didn’t think you would mind. Have a great weekend! In all seriousness, this is a fairly [...]
May
Landing Page Load Time
Per the Adwords blog, landing page load time is now visible from the keyword detail page: This is especially useful when a client needs a little encouragement towards optimizing their site performance. A picture is worth a thousand (key)words.
Feb
What would you do?
‘Imagine there’s no Adwords, it’s easy if you try’ – John Lennon The macroeconomic slump has finally broken through and touched the impenetrable wall of The Google. While I’m not a financial analyst, I know that share price often has little to do with anything other than the psychology of outsiders. Nor am I worried [...]
Jan
WWJBD to Optimize Your Clients
WWJBD – aka – What Would Jack Bauer Do? As I turned off Comanche Moon last night, after only 4 minutes of horrid dialogue and even worse acting, I realize how much I miss Jack Bauer. The writers strike is clearly having an effect on my Sunday evenings. With no professional writers on this blog [...]
Dec
Adwords templates
Announced yesterday on the Adwords blog: Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts. I’m not sure yet what the point of this is now that we have the Adwords [...]
Nov
Cyber Monday – When ecommerce attacks back
Credit woes? High gas prices? Market off 10% since it’s last high? Housing crisis? Fuggedaboutit. U.S. online shoppers set record on “Cyber Monday” We are in the golden age right now folks. Maybe in the 4th quarter, but still in the golden age nonetheless. It won’t always be this way, so enjoy it now while [...]
Nov
A little conversion goes a long ways
Yesterday I was developing a proposal for a client entering their 3rd year with us. My bottom line with this client is that they have been successful, but they’ve never really taken any of my onsite advice in terms of building really good, solid landing pages that convert well. In fact, their landing pages are [...]
Nov
Site Targeting goes Cost Per Click
Google Adwords has bestowed upon us Cost Per Click pricing for their site targeting options. And it’s not called site targeting any longer. It’s called placement targeting. Why? I don’t know. I think site targeting is pretty much an accurate term, no? Oh well. Maybe it’s those $700 shares and $80 options that are confusing [...]