Performance slowed down?

Check the graph.

Need to check your campaign analyst performance?

Check the graph.

Wondering which of the 42 changes you made this month increased your sales?

Check the graph.

It’s a visual cause and effect, basically. Very, very useful. Love it!

Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.

I’m not sure yet what the point of this is now that we have the Adwords Editor. I’ll play around with it a bit and see if I can find anything useful. According to Google, the benefits are:

* Run pre-made campaigns.
* Mass-distribute streamlined campaigns for similar clients.
* Create high-quality supplemental campaigns that mimic existing offline advertising.
* Gain more control over partner campaigns.
* Reduce misuse of brand assets and identity and instances of poorly written or conceived

At first glance this would seem to be a tool that serves large advertising consolidators who run high volumes of advertisers at very low spend and sophistication levels. Think, IYP and IYP wannabees.