Adwords Reporting
20
May
May
Adwords Change History – Map your Moves
Adwords raises the bar yet again. A newer feature from the folks at Das Google, we can now see our campaign changes mapped against performance metrics. This is quite simply a brilliant feature. Performance slowed down? Check the graph. Need to check your campaign analyst performance? Check the graph. Wondering which of the 42 changes [...]
22
Jun
Jun
MFA – Not fade away
What is an MFA? It’s all the ‘bogus’ sites that are optimized by publishers who, let’s say, have an interest in high CTR. MFA’s are also what all the white hat establishment get up in arms about, complaining about the quality of these sites and how they hurt our industry. Well, I just started running [...]