AdWords Quality Score
Dec
Ads In A Quality Score World – SES Chicago 2006
This is the first session I went to yesterday. It was a packed house as this is obviously a hot button issue with online marketers. Overall impression: I was impressed with the people on the panel, they were articulate and presented well enough, but the information in the presentations wasn’t nearly granular enough. No one [...]
Nov
Quality Score Deconstructed
OK, my mind is on turkey now almost 100% of the time, but…. 2 important pieces of information I wanted to make light of. 1. Bad Brad Geddes posted his pubcon presentation on the Quality Score. You should read it. Highlight: At the bottom of slide 4, “There are over 100 factors that can affect [...]
Nov
Adwords Spin
Yesterday the Google Adwords team posted a mea culpa to advertisers regarding the latest quality score adjustment. You say, “Jeff I don’t have time to read that stuff, tell me what they said”. And I say, Grasshopper, the whole thing boils down to one sentance: “the Quality Score doesn’t incorporate any conversion information” Hmmmm……. I’m [...]
Nov
Adwords Quality Score Update
In another move to shake the pesky affiliates from their saddle, the Adwords team announced this week that they will require you to take a lie detector test as part of the account sign up process. Wait, that’s the news form 2009. In the present day, Adwords did announce some changes coming soon regarding their [...]
Jul
Adwords Quality Score – What’s the damage?
Well, until today, I had no clients under my management that were adversely effected by the quality score changes. My previous thought was that only arbitrage and straight affiliate sites were being targeted. That no longer appears to be the case. No, I’m not going to over dramatize this as most bloggers have in the [...]