AdWords Quality Score
Mar
Load Time and Quality Score
This is an update from March 6th, but an important one, so I’ll link to the post from Adwords. In the next couple weeks Google will start to measure your landing page load time. I’m actually surprised this wasn’t being done already, so no complaints here. 2 things to keep in mind: 1. Load time [...]
Oct
Your ads are sick.
Adwords has taken another step towards transparency this week. Releasing to the public a new feature that allows advertisers to Diagnose the Quality Score of each keyword in the campaign. In the example below, you will see that the keyword in our campaign is viewed by Adwords as: This keyword isn’t highly relevant. Based on [...]
Aug
Ad Placement – Let the Big Dogs Play
We all know Google hates affiliates, and there has been speculation that this new Ad placement algo shift was the latest in a long line of arrows slung at this group. I certainly don’t follow the mortgage niche everyday, but I do check every once in a while when I want to gauge what’s going [...]
Aug
New Ad Placement Formula is Live
If you’re just tuning in, last week the PPC world was all huffy about the proposed change by Adwords to factor in max cpc versus actual cpc when calculating ad rank. As for my experience, I haven’t noticed an overt difference in CPA or campaign ROI. Although, here is an interesting trend in one of [...]
Aug
Quality Score – Bid your way to the top?
Okay, so it took a few re-reads before I got a handle on the new Adwords quality score update. Basically, what you need to understand: The key change to the formula will be how we consider price. Instead of factoring quality score and actual CPC, they are going to factor quality score and maximum CPC. [...]
Mar
Brand Searches – Worth the money?
I don’t know why this topic gets me so fired up, but it does. This morning I was reading a new article over at SEL that argued against focusing on PPC ads for brand searches, by a PPC analyst of all people. The general position of the author was that brand searches don’t drive incremental [...]
Mar
Keep an eye on your clients
While not the ideal situation, many PPC analysts have been in the position where they have to take over a PPC campaign that was originally opened by the client themselves. What often happens is the client started with Adwords as a way to gain new customers, being the entreprenuers they are, they take it on [...]
Feb
The Manning Update
The Adwords Quality Score update is propogating over the next couple days, as per the Adwords blog we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days…. As a result, you may see the minimum bid for [...]
Feb
Google Pulls a Grossman
You’ve heard nary a complaint from me since the notSuper Bowl about my beloved Bears, but when presented a chance to compare Google to Rex Grossman, I could not turn it down…. Quality Score Update > The Adwords Advisor has confirmed on WMW that what some people are seeing today IS NOT the Quality Score [...]
Dec
Adwords Speaks
In response to the quality score ambiguity and the ensuing uproar, Google Adwords tries really really hard to explain their ‘system’. The main elements: The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors. Within the Quality and Performance Factors section, you’ll find [...]