Adwords Conversion Optimizer
Feb
Calculated Risk
If you’ve been hesitating on experimenting with the Adwords Conversion Optimizer now may be the time to try it. The Adwords blog team is pushing their case and educating everyone on the process and setting expectations. 2 key points I’d like to point out from their post: # Keep in mind that if you choose [...]
Nov
A little conversion goes a long ways
Yesterday I was developing a proposal for a client entering their 3rd year with us. My bottom line with this client is that they have been successful, but they’ve never really taken any of my onsite advice in terms of building really good, solid landing pages that convert well. In fact, their landing pages are [...]
Oct
Google Conversion Optimizer
I’m afraid to try this on any of my personal or client accounts, so I will refer you to someone who was brave enough to play the guinea pig. I think what we’re learning just reinforces what I’ve seen with every single CPA rules based automated bidding solution. THEY DON’T WORK. Someone please prove me [...]
Sep
Adwords CPA bidding rules – Conversion Optimizer
Google Adwords has just added another layer of sophistication to the Adwords platform. Prior to this step, the only way you could manage an Adwords campaign with CPA based rules was to invest in a rather expensive bid management platform. Even then, what I’ve found in the past several years is that this type of [...]