Adwords Broadmatch
May
Automatic Matching
Google has been busy perfecting their automatic billing matching feature the past few months. While you’re away on Memorial Day travel this weekend, do you mind if we just slip into your account and make some minor adjustments? We didn’t think you would mind. Have a great weekend! In all seriousness, this is a fairly [...]
Mar
Spidey Sense
Okay, this is one of those 3-4 day runs where I’m seeing wild conversion rate swings in multiple campaigns. These are campaigns that I know better than my own family. Mr. Adwords behind the curtain, I know you’re doing something over there with your hog wild broad matching. Cut it out… ***Update – It appears [...]
Oct
Stop Using Broadmatch or You Will Die a Horrible Death
The latest hysterics from our industry blogoverse is that Google Adwords broadmatching changes are causing advertisers all over the universe to suffer a precipitous drop in ROI. The first post I read on this issue was the only one that actually made any logical sense at all. It was also different from the subsequent posts [...]