Ad Copy Focus
Filed Under (ad copy, the PPC Book) by Jeff Hudson on 11-06-2008
If you’re a retail operation, this study tells you just about everything you need to know in terms of what to highlight in your ad copy and landing page.
It’s the PRICE stupid…
If you insist on being stupid, change your price on the landing page so it’s different from your ads. Or better yet, get rid of the product entirely and don’t tell your PPC analyst. And then complain about your ROI at the end of the month.
I didn’t mean this to turn into a rant. 
Honest.
