Archive for February, 2011
Feb
Adwords Headline Adjustment
Last week Google announced that they are testing a new expanded headline format. Essentially they are taking the description line 1 and moving up to the title, so that it appears like so: Why is this so important? Because the CTR is potentially much higher with this new format. If your CTR is much higher, [...]
Feb
Groupon Fail
How to fail at TV advertising: 1. Dedicate more than $1 to a Superbowl ad 2. Hire Timothy Hutton 3. Make fun of a country like Tibet Trust us, Groupon, we are not easily offended, and our sense of humor is sufficiently ironic, but your ad was a serious fail. Stick with sushi ads on [...]
Feb
Google Upset Over ‘Copying’
I’m sorry but the irony is too rich: Google is mad, because someone is copying their work: Bing’s Search Results Are A ‘Cheap Imitation’, Google Says We look forward to competing with genuinely new search algorithms out there—algorithms built on core innovation, and not on recycled search results from a competitor. So to all the [...]