Aug
Contextual Targeting – Not that difficult
I like big pickup trucks. My stepfather has a new Ford f150 and it’s a lot like riding in an armored tank with a sofa and xm radio inside it. Nothing wrong with feeling indestructible. He lives on a lake and needs to tow his boat around when the walleye are hitting.
However, I:
a. Live in the city
b. have a garage full of bikes, skis, paddle boards, wind surfers, and various unused lawn tools…
c. am more than a little annoyed with BP and our overall ‘oil issues’….
So I’m thinking about getting a Prius, but am also researching Chevy Volt and Nissan Leaf, 2 of the plug in cars that are in production now.
So, dear GMC Truck interactive campaign junior junior targeting specialist campaign manager….
Was there a button for “Audience LEAST LIKELY TO REMOTELY THINK ABOUT BUYING YOUR PRODUCT”?
I hope you got a discounted CPM for this…
Chances are you visited a truck website and got a behavioral targeting pixel
Miron, that very well could’ve been the case.
More likely, I was on the GMC website and they are trying to sell me a truck because, well, I was on their website. Either way – poor results. The tools are only as good as the person using them. Display is a different animal for sure. Imagine I search for ‘hybrid toyota prius’ and am then served an ad for a ‘ford Taurus’. That would be an error on the campaign management side, right?
No big deal, I just like to point out ironic results like this. It happens to me to0…but it’s more amusing when it happens to someone else
Jeff
Let’s hop that Miron is right in this case, or else someone messed up big time!