Archive for June, 2010

BP Oil Ad Copy

I overheard an conference call between Tony Hayward (BP CEO) and a Google Rep yesterday. It went something like this (I’m paraphrasing of course): Tony: Hello, I need your help immediately, I have something called a low quality score. GRep: On your campaign? Or something else? Tony: What’s that supposed to mean? GRep: Nevermind. Yes, [...]