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Jun
09
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If you are an advertiser or a marketer who uses Google Adwords you would be well served to attend one of the Google Adwords Seminars led by Brad Geddes of BGTheory.
I’ve always said – if you think you know a lot about Adwords, you haven’t met Brad. He’s kind of like the Hank Haney of paid search.

We all know your account is more Charles Barkley than Tiger Woods, so you best take advantage of this opportunity.
Why do I bring up the seminars now? Because they’re going to be dropping in on my turf this summer. They were kind enough to provide a 10% discount for my readers:
Discount Code: theppcbook (good for 10% off any of the stated prices, which means 20% off a two day pass)
Logos: Two are attached, one is the official Seminar Leader Logo for Brad and the other is the standard seminar logo.
Event Info:
Doubletree Hotel Minneapolis-Park Place
1500 Park Place Blvd
Minneapolis, MN 55416
8:30 am – 5:00 PM
7/16/09 AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance.
7/17/09 AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line – this is a must attend event!
Bonuses:
* $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
* 2 USB Thumb Drives with Presentation Materials (1 for each day)
* Other Google Goodies
* Bonus Presentations:
7/16: Marketing in a Down Economy: Superior Profits on a Minimal Budget
7/17: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time
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