A client emailed yesterday and asked for a report that showed their conversion rate for 2008 and how that compared to 2007.
sigh…
A question like that is my fault. Education is just as important as management, and at the end of the day the education part is the first to go when you’re busy.
How about a report with:
Spend
Revenue Generated
Top Selling SKU
Revenue by SKU
(try getting those numbers from your yellow page rep)
John over at ppchero highlights more of this education gap.
The reality is, as long as some of us feel we’ve been in this industry, it’s still new new new. And it’s still a black box in the eyes of the average SMB. At the end of the day what your client needs to realize is it’s not a black box when it comes to performance, tracking, and measurability. I’ll take this black box over a year long YP contract or Superbowl ad any day.
After Christmas break, take your clients back to class when you’re planning 2009. It will help us all in the long run.
{ 2 comments… read them below or add one }
The only thing my yellow pages is good for is starting my fireplace.
Conversion rate chats got you down? I’m still waging war against why their hitcounter was so much higher than that shiny new GA script. Ugh…