Comments on: Barack’in the Blog http://theppcbook.com/2008/12/03/barackin-the-blog/ PPC Blog | Querying for Dollars Thu, 19 Aug 2010 01:54:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Lee http://theppcbook.com/2008/12/03/barackin-the-blog/comment-page-1/#comment-10405 Lee Thu, 04 Dec 2008 19:45:12 +0000 http://theppcbook.com/?p=318#comment-10405 Hi Jeff, Always look forward to reading your blog, hoping to pick up the odd nugget or two! ;) Anyhow, got a couple of questions if you don't mind: How is the "quality score" calculated if you have 4 different ads running? If you want to stop a poor ctr ad, do you recommend pause it or delete it? If the ad is paused, is its ctr still taken into account for "quality score" purposes or only for the active ads? What about if the ad is deleted? Cheers. Hi Jeff,

Always look forward to reading your blog, hoping to pick up the odd nugget or two! ;)

Anyhow, got a couple of questions if you don’t mind: How is the “quality score” calculated if you have 4 different ads running? If you want to stop a poor ctr ad, do you recommend pause it or delete it?

If the ad is paused, is its ctr still taken into account for “quality score” purposes or only for the active ads? What about if the ad is deleted?

Cheers.

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