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Dec
03
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Couple quick updates here in PPC Bookland.
1. Taking my cue from Barack Obama, the best thing to come out of Chicago since the 85 Bears, I’m bringing in some voices with alternate viewpoints on paid search. Why? Because I’m always focused on the art of paid search, and less on the science. So I went hunting for some scientists, and found one, and we’ll be publishing a few guest posts here as an ‘experiment’. I will look for your feedback as this develops.
2. Take the time to listen to Perry Marshall’s interview on PPC Rockstars. Perry’s into the art of paid search, and his writing is always creative. There are a few nuggets in the interview that are worth your time.
3. From my very unscientific analysis, Thanksgiving did not bring a significant drop to my overall November traffic in the larger campaigns I manage. I was extremely surprised and it messed up a few of my budgets. Other than seeing a dip on Thanksgiving day, traffic was almost back to normal Friday and over the weekend. What this tells me:
Nobody takes time off anymore
Nobody likes their relatives
The Detroit Lions being on television is actually good for online commerce.
Anyhow, no complaints from me.
I do have a question for you though:
What are you planning for budget, as a percentage of normal, for the last 2 weeks of the month?
December 4th, 2008 at 7:45 pm
Hi Jeff,
Always look forward to reading your blog, hoping to pick up the odd nugget or two!
Anyhow, got a couple of questions if you don’t mind: How is the “quality score” calculated if you have 4 different ads running? If you want to stop a poor ctr ad, do you recommend pause it or delete it?
If the ad is paused, is its ctr still taken into account for “quality score” purposes or only for the active ads? What about if the ad is deleted?
Cheers.