Archive for December, 2008
Dec
PPC – Still Misunderstood.
A client emailed yesterday and asked for a report that showed their conversion rate for 2008 and how that compared to 2007. sigh… A question like that is my fault. Education is just as important as management, and at the end of the day the education part is the first to go when you’re busy. [...]
Dec
Die Experimenting?
Or Experiment or Die? My name is Jennifer Webster, PPC amateur and aspiring statistician. If there is both an art and a science to PPC management, my role here is to expand on how science – or at least statistics – can help you make the most of your campaigns. I’ve spent most of the [...]
Dec
Barack’in the Blog
Couple quick updates here in PPC Bookland. 1. Taking my cue from Barack Obama, the best thing to come out of Chicago since the 85 Bears, I’m bringing in some voices with alternate viewpoints on paid search. Why? Because I’m always focused on the art of paid search, and less on the science. So I [...]