Lies, Damn Lies, and Newspapers

Title of an article in the PRINT VERSION business section of the Star Tribune this morning:

INTERNET AD REVENUE PROJECTED TO DROP

“eMarketer estimates US advertisers will spend $25.7 billion on the Internet next year – about $2.7 billion, or 10 percent, less than a forecast from just 3 months ago.”

Here is the
online version of same article.

C’mon. Is that just a wee bit misleading? Sounds to me like the PROJECTION is dropping. Not the actual revenue. But hey, who’s paying attention anyway?

Just to clarify, Ad Revenue is not going to drop, it’s actually going to grow to the tune of an 8.9% increase over 2008

Nice try Mr. Newspaper Publisher. Enjoy your gold watch and pending retirement. Maybe I’ll throw you a bone on the content network every once in a while.

Comments are closed.