Archive for November, 2008
Nov
Lies, Damn Lies, and Newspapers
Title of an article in the PRINT VERSION business section of the Star Tribune this morning: INTERNET AD REVENUE PROJECTED TO DROP “eMarketer estimates US advertisers will spend $25.7 billion on the Internet next year – about $2.7 billion, or 10 percent, less than a forecast from just 3 months ago.” Here is the online [...]
Nov
Hear me now, believe me later
A tip for you advertisers out there. When your PPC Analyst: Gently suggests you current landing page is holding you back… Offers to build you a better landing page… Says they have a good hunch it will work out better for you… LISTEN TO THEM You’ll thank me later…
Nov
Busy?
Multi-tasking and wide skill sets are at a premium in this crazy industry. For example, here’s what I’ve had my hands on in the past day. IN THE PAST 24 HOURS: adwords YSM MSN Adcenter facebook twitter basecamp xcart google analytics freshbooks wordpress magneto elance odesk guru.com excel word outlook iphone iphone apps adwords editor [...]
Nov
Last week – Crush it.
Just a friendly reminder. If you’re managing a PPC campaign that is budget driven – this is basically the last week of November for all intents and purposes. Better press to be ahead of schedule going into next week! Good luck!
Nov
The New New Shopper
SO retailers are desperate and sales are down and no one is buying flat screens at Best Buy. Gloom and doom persists. How can you find those new shoppers no one else is targeting? Google has an idea for you… In the realm of ‘fundamental’, but important, Amanda Kelly over at the Adwords blog reminds [...]