Oh how I long for the days of artificial credit driven growth and monthly incremental gains in ecommerce revenue.
Here’s a little slice of ecommerce-land today, a micro example of a macro trend….
Google trends is kind enough to point out exactly when the word BAILOUT entered the national vernacular….
In this case I don’t really need a chart to show me WTF is happening, but just for my amusement, here’s the corresponding point where one particular client hit the bailout wall…..
I better get busy pulling some miracle ad copy out of you know where…
See you on the other side of the economy folks!
{ 2 comments… read them below or add one }
Jeff, I’m willing to bet this is a common picture right now…we’re definitely seeing this trend with several clients in the ecommerce sector. Not all of them, just a few of them – but it is quite rough on them and us as the consultant/agency huh? Pressure is on! One benefit from this is that those who can maintain their clients and continue getting new ones should be bigger, better, faster and stronger when the economy emerges again…right?
I believe the clients that stick with advertising and marketing to the point of increasing those budgets will emerge in much better shape than their competitors too. -James
You bet James.
I’m approaching it this way – if you can survive this market, you can survive just about anything.
Or, as the proverbial football coach once said to his injured player – ‘rub some dirt on it, get back in the game’…