Oct
New Adwords Editor
The tool du jour for most of us on a daily basis is the Adwords Editor, which launched a new version – 6.5
Per Google:
To keep you up to date, we’ve compiled a sneak peek into some of the new features you can expect with version 6.5:
* Horizontal scrolling in the data view and auto-sizing columns.
* Calendar picker for performance statistics and campaign end dates.
* New Keyword Opportunities tool to help you find new, relevant keywords for your campaigns. Use the expansion feature to generate keyword ideas from words or phrases, or the multiplier feature to combine lists of terms to create new keywords.
I just downloaded this minutes ago, but first impressions seem to be that there are a few subtle improvements to usability. The EXPORT functions are more clearly labeled and there is also a beta inclusion of the Keyword Tool – a nice little addition that I’m playing around with right now.
Make sure to keep your Adwords Editor up to date. Download here