Archive for October, 2008
Oct
Quality Score tweaks
Yesterday the Adwords blog detailed some improvements being made to the quality score algorithm. I found them to be very interesting. 1. More precise Quality Score calculation The most telling comment: Clickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. I [...]
Oct
All I really want for Christmas is a separate Search Partner Campaign.
Google Adwords continues to slowly move the transparency meter when they don’t really have to (commendable because they have no competition). Last Thursday it was announced that Adwords will now show search partner data separately from google search. Now, we show one set of statistics for Google and another set aggregating search partner performance. Search [...]
Oct
Banking with 23 year olds
The Panic of 08 continues and I’m feeling almost vindicated that I slacked for so long with my 401k and retirement fund buildup. That money was much better spent during my 20′s on….well…um…I had a lot of fun.. Now I get to buy stocks at a 40% discount! Who needs compound interest anyway! If you [...]
Oct
I’ve Got Your Bailout, Right Here
Oh how I long for the days of artificial credit driven growth and monthly incremental gains in ecommerce revenue. Here’s a little slice of ecommerce-land today, a micro example of a macro trend…. Google trends is kind enough to point out exactly when the word BAILOUT entered the national vernacular…. In this case I don’t [...]
Oct
New Adwords Editor
The tool du jour for most of us on a daily basis is the Adwords Editor, which launched a new version – 6.5 Per Google: To keep you up to date, we’ve compiled a sneak peek into some of the new features you can expect with version 6.5: * Horizontal scrolling in the data view [...]