the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

After a brief sojourn to visit clients in the land of Cubdom I am back and will be posting more regularly.

The PPC world has had some interesting developments in the last couple weeks. Namely, the new quality score will be unfolding soon. There are several promising developments, and at the crux of it all - a per-query Quality Score.

* Quality Score will now be more accurate because it will be calculated at the time of each search query
* Keywords will no longer be marked ‘inactive for search’
* ‘First page bid’ will replace ‘minimum bid’ in your account

So, the black box lives on, but at least we’ll get a new black box on every search. Kidding aside, I look forward to Google improving this most critical element. It actually has worked well in my opinion on the whole, but of course there is room for improvement.

Also, after experimenting with a few of the top end 3rd party campaign management platforms, I’m definitely reinforcing my belief in old school adwords editor optimization. Every one of these absurdly expensive platforms over promise and under deliver. Kind of like a politician.

Adwords editor can do anything these others can do, and it’s very inexpensive. Actually, it’s free

Google is offering a webinar to show off some of the optimization features in Adwords Editor. Even if you’re an experienced user, there’s bound to be something new you haven’t seen before. Check it out.