PPC Management Obsolete
Filed Under (the PPC Book) by Jeff Hudson on 14-08-2008
Phew - I was wondering when someone would create a completely automated solution to do all this work. Thank goodness I don’t have to work anymore. There’s a new solution that will do it all for me. Thanks to Webtrends for sending this gem yesterday:
The largest online advertisers are wasting billions of dollars on paid search (between US$3.2 billion and $4.5 billion annually) by not getting optimal return on their advertising investments.
Wow! That’s a lot of wasted advertising dollars! What can we possibly do to help??
WebTrends will unveil its new automated SEM optimization solution at Search Engine Strategies. The solution uses powerful self-learning technology that tests and automatically adjusts a virtually limitless number of keywords and other SEM variables, such as different ad creative, landing pages and targeting options.
Freed from the continual monitor-test-tweak cycle of bid management solutions, SEM marketers and consultants can focus on overall campaign strategy and goals, and optimizing creative execution.
Wow! That’s amazing. It will do everything for me! I can’t wait until I have this software and I won’t have to think anymore. I can just sleep all day!
Woot!
Awesome…just point me to the buy button.
So it will automatically adjust my landing pages? And ad creative? Sweeeeeeet!! I’m with you and Jeremy…point to where I can buy it NOW!!
LOL. I thought you guys might like this.
I don’t know about you, but ever since I’ve been “freed from the continual monitor-test-tweak cycle of bid management” I feel strangely calm.
I think I’ll take up meditation since I don’t have anything to do.
I’m a beta tester for another new WebTrends module. It makes me a turkey sandwich and chips.
lol.
Turkey sandwiches are perfect for napping.