Archive for August, 2008
Aug
New Quality Score Pics
If you’re curious as to how the new Adwords Quality Score changes will appear in your account you can see some of what I’m seeing below. It’s a slow rollout I’m told and will take several weeks. Currently only in 1 account that I can see. Notice the difference between first page bid with OK [...]
Aug
Back in Town
After a brief sojourn to visit clients in the land of Cubdom I am back and will be posting more regularly. The PPC world has had some interesting developments in the last couple weeks. Namely, the new quality score will be unfolding soon. There are several promising developments, and at the crux of it all [...]
Aug
PPC Management Obsolete
Phew – I was wondering when someone would create a completely automated solution to do all this work. Thank goodness I don’t have to work anymore. There’s a new solution that will do it all for me. Thanks to Webtrends for sending this gem yesterday: The largest online advertisers are wasting billions of dollars on [...]
Aug
Updates
Thanks to the guys at SEMvironment for the great review of Google’s new “Insights for Search”. Sort of a Google Trends on steroids. Speaking of steroids, my first inquiry into this wonderful tool is highly relevant to the upcoming NFL season. If you’re wondering if this data is up to date, check out the spike [...]