Archive for July, 2008
Jul
Not Cuil, yet.
My observations on this hoopla over Cuil, the most hyped search engine in history. 1. I want the name and phone number of the PR company that got them on the first page of CNN.com yesterday. 2. What is it EXACTLY, other than the thumbnails, that makes this search engine different from Google? Oh, revenue…marketshare…adwords….adsense…other [...]
Jul
PPC Rockstars Episode – Airing Today
David Szetela from ClixMarketing and Search Engine Watch interviewed me recently for an episode of PPC Rockstars. The topic of the day was ‘The Virtues of Starting Small’ and we also covered some useful tools that we use to manage accounts. I had a blast on the call and enjoyed the opportunity to talk shop [...]
Jul
When organics attack
While on the phone with my top notch Google rep I was reviewing a particular account where a company name was a keyword (in an adgroup of maybe 4-5 variations of the company name). 3-4 of the keywords had a quality score of ‘poor’. This is one of those quality score quirks that drives people [...]
Jul
PPC trick for domaining
This post is so good I almost didn’t want to link to it…it’s well worth your time. You may want to tattoo this tutorial on your arm, kind of like PrisonBreak http://www.redflymarketing.com/blog/how-to-use-the-google-content-network-to-invest-in-domains/ Which reminds me of a conversation I had with another PPC guru last week. I asked why he didn’t author a blog and [...]
Jul
Hot Summer
Things are heating up this summer, even in hockeyland USA. Temperatures reach the high 80′s and everyone in a house older than 30 years struggles with the same problem. Temperature variations on multiple floors. When the central air is running our basement could freeze buffalo, the main floor is comfortable, and upstairs we wonder when [...]
Jul
Google Affiliate Program
No big surprise here, Google is phasing out their ill-executed PPA network. Managing an affiliate network is obviously not Google’s forte. It doesn’t have to be, and it’s a smart business decision to leave it to the pros at Performics/DoubleClick. The new entity is called Google Affiliate Network The Google Affiliate Network, previously known as [...]