the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

If you’re a fellow client side marketer you find yourself fielding questions from clients who want to expand their reach online. Paid search is the most effective form of marketing, we all know that but there is a limited inventory in some cases. Once you’ve mastered the niche for your client and have them locked in at an acceptable ROI, your client will want to know what’s next? Network buys? Media buying?

I know what I know, and I know I don’t do media buys in the traditional sense. Well guess what - Google can help. Today Google announces the Google Ad Planner. One more step to ad world domination on the world’s most incredible Platform