Archive for June, 2008
Jun
Where is Jeff Hudson?
Yes, my 1 reader was so concerned for my well being that they searched Google UK for me. You can also see that I still apparently rank well for ‘what would jack bauer do’. You know what people? I have no idea what Jack would do, he hasn’t been on TV in about 9 years [...]
Jun
The Platform
If you’re a fellow client side marketer you find yourself fielding questions from clients who want to expand their reach online. Paid search is the most effective form of marketing, we all know that but there is a limited inventory in some cases. Once you’ve mastered the niche for your client and have them locked [...]
Jun
Ad Copy Focus
If you’re a retail operation, this study tells you just about everything you need to know in terms of what to highlight in your ad copy and landing page. It’s the PRICE stupid… If you insist on being stupid, change your price on the landing page so it’s different from your ads. Or better yet, [...]
Jun
NY Times & the Mysterious Mr. Fox
This is actually one of the first articles about Adwords that I’ve read in a major news source that is coherent and logical. They even try to understand the quality score. Props to the NY Times. Even more entertaining, the employees they chose to interview sound like characters from a spy novel. Mr. Fox Mr. [...]