Comments on: Automatic Matching http://theppcbook.com/2008/05/23/automatic-matching/ PPC Blog | Querying for Dollars Thu, 03 Feb 2011 14:36:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeff Hudson http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7352 Jeff Hudson Thu, 29 May 2008 13:01:54 +0000 http://theppcbook.com/?p=261#comment-7352 Agreed Charlene - Personally I've decided I have a few particular areas I am going to test automatic matching in a VERY controlled manner. The feature has potential but will require some serious oversight. I would think this feature would be a no - brainer in the 'beginner' adwords accounts where people aren't versed in expanding keyword lists. Agreed Charlene –

Personally I’ve decided I have a few particular areas I am going to test automatic matching in a VERY controlled manner. The feature has potential but will require some serious oversight.

I would think this feature would be a no – brainer in the ‘beginner’ adwords accounts where people aren’t versed in expanding keyword lists.

]]> By: Charlene Iniguez http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7348 Charlene Iniguez Thu, 29 May 2008 08:33:27 +0000 http://theppcbook.com/?p=261#comment-7348 Jeff, I completely agree with you! It is enabled in most accounts now, but (according to Google) will not go live till June 3. Although it is true that we can see the statistics in the keywords tab under a row labeled automatic matching there is no way for us to change bids. The automatically watched keywords will get the average bid for you campaign (imagine that?). Also as I'm sure you already know, Google's version of the search query reports are not very transparent in that they will have "### unique keywords" then what? The beta is not very transparent and not empowering to advertisers and I would suggest disable it and instead use good old keyword building tactics. Jeff, I completely agree with you! It is enabled in most accounts now, but (according to Google) will not go live till June 3. Although it is true that we can see the statistics in the keywords tab under a row labeled automatic matching there is no way for us to change bids. The automatically watched keywords will get the average bid for you campaign (imagine that?). Also as I’m sure you already know, Google’s version of the search query reports are not very transparent in that they will have “### unique keywords” then what? The beta is not very transparent and not empowering to advertisers and I would suggest disable it and instead use good old keyword building tactics.

]]> By: Jeff Hudson http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7346 Jeff Hudson Wed, 28 May 2008 14:33:44 +0000 http://theppcbook.com/?p=261#comment-7346 another difference to note, which is also something that gives you more control than expanded broad match, is that this feature supposedly doesn't affect your accrual of the traffic you've been receiving: per google: "Automatic matching won't allow your spend to exceed your budget, and it also won't affect the traffic you're currently receiving. For example, say your campaign's daily budget is $10, and on average you accrue $8 in traffic in a day. The automatic matching system may add $1 of relevant traffic per day, meaning it will not prevent your ads from accruing the traffic it normally does. Note also that automatic matching will not affect your campaigns if they already capture the majority of relevant traffic. " another difference to note, which is also something that gives you more control than expanded broad match, is that this feature supposedly doesn’t affect your accrual of the traffic you’ve been receiving:

per google: “Automatic matching won’t allow your spend to exceed your budget, and it also won’t affect the traffic you’re currently receiving. For example, say your campaign’s daily budget is $10, and on average you accrue $8 in traffic in a day. The automatic matching system may add $1 of relevant traffic per day, meaning it will not prevent your ads from accruing the traffic it normally does. Note also that automatic matching will not affect your campaigns if they already capture the majority of relevant traffic. “

]]> By: Jeff Hudson http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7345 Jeff Hudson Wed, 28 May 2008 13:55:01 +0000 http://theppcbook.com/?p=261#comment-7345 It's very close but I would say it's a step beyond expanded broad match. The biggest difference is actually a positive one - we can control automatic matching because it's a setting. Expanded broad match requires more strategic adjustments. It’s very close but I would say it’s a step beyond expanded broad match. The biggest difference is actually a positive one – we can control automatic matching because it’s a setting. Expanded broad match requires more strategic adjustments.

]]> By: UndercoverSEO http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7327 UndercoverSEO Mon, 26 May 2008 16:15:04 +0000 http://theppcbook.com/?p=261#comment-7327 Is automatic matching the same thing as "extended broad match" that I've been hearing about lately? Is automatic matching the same thing as “extended broad match” that I’ve been hearing about lately?

]]> By: Jeff Hudson http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7292 Jeff Hudson Fri, 23 May 2008 19:35:13 +0000 http://theppcbook.com/?p=261#comment-7292 It probably hasn't been enabled yet in your account. Once it has, it's hard to miss ;) It probably hasn’t been enabled yet in your account. Once it has, it’s hard to miss ;)

]]> By: Tyler http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7291 Tyler Fri, 23 May 2008 19:29:04 +0000 http://theppcbook.com/?p=261#comment-7291 I don't see the option anywhere. Either I'm blind or it has not been pushed to my campaigns yet. I don’t see the option anywhere. Either I’m blind or it has not been pushed to my campaigns yet.

]]> By: Jeff Hudson http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7290 Jeff Hudson Fri, 23 May 2008 19:08:13 +0000 http://theppcbook.com/?p=261#comment-7290 Tyler - Edit campaign settings - uncheck the automatic matching box https://adwords.google.com/support/bin/answer.py?answer=86319 Tyler – Edit campaign settings – uncheck the automatic matching box

https://adwords.google.com/support/bin/answer.py?answer=86319

]]> By: Tyler http://theppcbook.com/2008/05/23/automatic-matching/comment-page-1/#comment-7287 Tyler Fri, 23 May 2008 17:34:31 +0000 http://theppcbook.com/?p=261#comment-7287 How do you turn it off? How do you turn it off?

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