20
May

Adwords Change History – Map your Moves

Posted by | (4) Comment

Adwords raises the bar yet again. A newer feature from the folks at Das Google, we can now see our campaign changes mapped against performance metrics. This is quite simply a brilliant feature.

Performance slowed down?

Check the graph.

Need to check your campaign analyst performance?

Check the graph.

Wondering which of the 42 changes you made this month increased your sales?

Check the graph.

It’s a visual cause and effect, basically. Very, very useful. Love it!

Category : Adwords Reporting, Adwords Tools

4 Responses to “Adwords Change History – Map your Moves”

  1. Nathan says:
    May 21, 2008 at 9:29 am

    Anyone know which links you go to to access this in adwords?

  2. Jeff Hudson says:
    May 21, 2008 at 1:34 pm

    Sure Nathan – Here’s how you reach the screen.

    Campaign Management Tab> “My Change History” > Select Date Range and click “Filter Change History”

    No different than viewing your change history in the past, except now the graph showing performance will be enabled.

  3. Charlene says:
    May 21, 2008 at 10:19 pm

    Jeff….This is a great find! but, I still can’t find the graphs… could you show screenshots? I also tried tools > change history. NOGO

  4. Jeff Hudson says:
    May 22, 2008 at 1:19 pm

    Charlene, I spoke with my rep yesterday and they indicated this feature is a ‘rolling release’ and should be in everyone’s account very shortly. Right now I only have this in about 5% of the accounts I manage, so it’s just starting to get released, I believe.

    Let me know your feedback once you get your hands on it!