Play to your strengths
Filed Under (the PPC Book) by Jeff Hudson on 14-05-2008
I know a lot about about paid search. I know nothing about home renovation related activities. Put me in front of a paid search campaign and I’ll slice and dice and segment like the Iron chef. I’ll bring out the beef, cut with conviction and tell you bad jokes while I prepare your meal. I’ll flip knives high in the air while I laugh at your campaign quality score. I’ll break your campaign benchmarks over the vegetable tray and still remember to ask you if you want white rice or stir fried. 
Now…Put me in front of a patio door that needs to be installed and I stutter, stumble, and twiddle my thumbs like a 3rd grader waiting for the school bus at a busy intersection. After 12 hours on Saturday, and my family scurrying to the warm shelter of their rooms, with a huge 9 foot hole in our room facing the balcony, I finally understood, I am not, and never will be Bob Villa. 
It’s just not my thing. I’m not awful, that would be an insult to someone who is awful with at least a remote understanding of what is going on. Granted, that doesn’t keep me from trying. I hack around and cobble together bits and pieces, but it generally looks awful and causes mild danger for people nearby. When it was over I wasn’t defeated or discouraged. Just at peace with my awfulness.
What else am I terrible with?
Web design. Not quite as bad as patio installation, mind you. I can chop around and tweak and existing template. Who can’t? The thing is, I have the vision of what needs to be done. That’s quite a bit of the battle right there. Point is, I am resigning myself to my strengths. You may have noticed a new design today for theppcbook.com. It’s just a template I found to be a placeholder while I arrange for a professional and unique design all my own. With the impending Pay per Click Book release I need a new look for my little blog home. I’m putting a call out to anyone who is or can recommend a good blog designer. I know the usual suspects, but am looking for something new.
If you have any recommendations they would be greatly appreciated!
I’d be willing to throw our hat in the ring Chris. Do you have any specs or ideas pulled together you can send me?
If you have some wants/ideas/dislikes we could work from maybe we could work a comp for your consideration. thanks.
You bet Aaron. I’ll send over a few samples. Thanks for your interest.