Mother’s Day PPC Ads - Where art thou?
Filed Under (the PPC Book) by Jeff Hudson on 02-05-2008
I’m a guy, and a husband, which means among other things, I can’t remember important dates….at all. So today I go to search ‘mothers day’ because, don’t laugh, I couldn’t remember what the exact date was. I know it’s soon, so I get points for that right?
Anyway, I expected a barrage of flower and gift PPC ads at Das Google, but there was hardly a whisper. Maybe 8 ads?
Flower people, what are you doing? Or am I the only guy who can’t remember what day Mother’s Day is?
According to marketingcharts.com consumers will spend $2.0 billion on flowers, and we only have 8 PPC ads for the term ‘mothers day’???
Yes, it’s short tail, but come on people. Are there any paid search people out there running mothers day offers that can enlighten me as to the conversion rate on ‘mothers day’ exact match, google-only, not the search network? It can’t be THAT bad, can it?
You’re definitely not the only guy who didn’t remember when Mother’s Day is.
Very interesting … maybe they are saving their budgets for the Saturday afternoon/evening “oh crap” crowd that I would fit into.
You also spurned me to Google for the date … so I’ll save others the hassle, Mother’s Day is Sunday May 11th, 2008.
Thank you Aaron. I’m sure that I’ll come back to this post next year when I’ve forgotten the date again.